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BRAND
THE BALLIN FRANCO SHOE COMPANY, WAS ESTABLISHED SOME 30 YEARS AGO, THE GLOBAL SHOE TRADE HAVE FORCED THE COMPANY TO A CHANGE OF MARKETING ORIENTATION AND, SINCE THE YEAR 2004, THE APPROACH TO THE MARKET HAS CHANGED, A SERIES OF LICENCES, ALL ITALIANS. SO IT HAS SIGNED AGREEMENTS WITH LEOPOLDO GIORDANO, A YOUNG EMERGING ITALIAN SHOE DESIGNER, THEN WITH THE LUXURY BRAND MALO, WORLD KNOWN FOR THE CACHEMIRE LUXURY KNITTING, THEN WITH THE SPORT MISSONI COMPANY, THE CASUAL COLLECTION OF THE MISSONI FAMILY.